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Strategy

MegaPlayer works with marketers to create unique social solutions that are worthy of consumer attention. We create campaigns that are engaging, potentially viral, tightly integrating the brand into the actual experience – Going beyond simply having a presence on key social sites, doing something creative that connects consumers with the brand.

Engaging Consumers with Games & Social Interaction
There is a great deal of talk about brands being “social” but if you ask, most consumers will tell you they don’t want to “be in a relationship with your product.” Brands struggle to participate in the conversation without being pushy. And consumers are long suffering when it comes to brand’s relentless pursuit to break through the clutter and interrupt them – online and off.

However, when consumers receive something of value from a brand without an expectation of something in return, “the gratitude effect” is created. A no-strings-attached “gift” of content produces increased consideration, intent to purchase, and often results in an improved opinion of the brand.

Game vs. Engagement
Engagement is not about doing a game just to get your name out there. It’s also not about picking a game, technology or distribution channel in a vacuum. MegaPlayer follows an ideation process that allows for the intelligent design of a solution that considers a brand’s current touchpoints and consumer perceptions. We map those to the solution’s clearly stated goals and objectives, and we deliver the big idea that gets results.

Matching Solutions to Strategic Goals
Every campaign is unique. Each has different sets of objectives, different goals, and we know that smart implementations are required to deliver the specific and quantifiable results that marketers require. Whether the objective is to create a social solution to drive awareness for a specific campaign or to change the perception of a brand, MegaPlayer encourages articulation of the objectives and metrics for success up front.