Market

Gaining Momentum
When building a fan base online, peer-to-peer recommendations are the fuel that drives awareness and visibility. Word of mouth recommendations can spread organically even without marketing support; however, there are several ways to jumpstart and spark engagement around a brand and community quickly:

  • Integrating with Traditional Marketing Channels
  • Media buys

MegaPlayer helps marketers create smart promotional strategies to spread the word about the launch of new social programs.

Sustaining Momentum
MegaPlayer works with marketers to create a content plan to support their social marketing efforts. Our plans encourage a “big picture” perspective and we identify specific topics around monthly themes, to reduce the stress associated with needing to publish while improving the quality of social media marketing messages and media choices. We also identify ways to recycle and reuse content. For example, a single theme can form the basis of a series of blog posts, a couple of syndicated articles, weekly tips, and a presentation for public speaking.

As with all of our activities, specific, measureable goals are articulated in the plan and the responsible party is identified.

Goals can be stated in terms of desired results such as:

  • Content that can be reused and how
  • Frequency of publication by media type
  • Number of new comments or responses
  • Inquiries, sales, or new speaking opportunities

Reputation Management
Consumer’s perceptions of a brand are published online. Those perceptions are connected, shared and reinterpreted over time making available to an interested individual the collective experience and resultant brand reputation. More simply, a brand is what all the consumers think it is.

To understand a brand’s reputation it is important to “listen” to the conversation across the many social technologies. MegaPlayer can either provide access to the tools for marketers to monitor their brand’s reputation or we can provide monitoring services as part of our maintenance offering.