Facebook Yellow Pages

Advertising is an industry that changes on a constant basis, and with the influence of social media growing over the past decade businesses have more and more ways to reach consumers.  The banners on the sides of Facebook dominate every user’s page – and with the number of people on Facebook (more than 600 million) exposure is instantaneous.

By some stroke of genius Facebook designs advertisements so that they are tailored to users themselves.  For example, change your relationship status to engaged and you will now be inundated with banners for wedding dresses, venues, honeymoon spots, you name it.  That, my friends, is marketing genius.

Beyond the advertising banners that plaster Facebook profiles and news feeds are the all-powerful pages.  Corporations, student clubs, bands and non-profits alike create Facebook pages to promote their services.  Simply clicking “Like” subscribes users to everything there is to know about that particular company, adding that page to their all-powerful news feed.

Publishing coupons and specials on Facebook through company pages makes deals go viral instantly.  College students spend more time on Facebook than actually hanging out together, so promoting businesses via social media only makes sense.  Give college students a deal on something and they will instantly re-post it on their friends’ pages, creating instant and free advertising.

Facebook pages spotlight a company’s newest products with images, giving users a way to stay up to date with the most popular trends.  Fashion companies are by far the most popular corporate pages on Facebook, featuring new styles on a regular basis.  For a consumerist nation Facebook pages and advertisements are gold in America and no doubt around the world.  If you don’t already have a slew of pages that you “Like” on Facebook you’re missing out on all the fun.