Facebook Makes Major Announcements at F8 [LIVE]

Facebook Founder and CEO Mark Zuckerberg is making major announcements to an audience of developers and press at the F8 Conference in San Francisco.  Ben Parr from Mashable is there taking notes.   Article

Most notably: The developer policy of not storing user data for more than 24 hours is now gone — this will give developers more time to use user data via Facebook Connect.

I don’t know if this policy will make brands more social or more stalker-like.  However, it’s my experience that access to data  makes marketers smarter in general.  They tend to present more relevant content when they know more about their consumers.